When Is An Editor An Audience Development Specialist

first_imgSocial media offers a new outlet for editorial projects such as “Kiplinger’s Best Cities for Your Future,” prompting fans to weigh in on the choices and offer their own feedback. “We’re trying to skew to younger demographics with Facebook chats, Twitter parties, online videos, there are endless amounts of possibilities,” says Pollak. “In a lot of places social media is used to drive traffic, but we see the goal as creating a community where people can find answers to their questions.”Social media is becoming a point of conception for editorial and marketing, rather than an afterthought, says Pollak. “It has to be fully integrated throughout the process,” she adds. Kiplinger’s Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). At the center of the strategy is Amy Pollak, who has served in a variety of editorial roles at Kiplinger over the past five years, but is now transitioning to the new position of “audience development specialist,” which combines responsibilities of editorial and the emerging discipline of audience development into one position. “[Director of business development] Wallace Ryland definitely wanted to take advantage of the online opportunity and decided we needed to have a person devoted to those efforts,” says Pollak. “We knew we wanted someone who had an editorial background, who knew what the editorial direction of the brand is. Everyone needs to know this content at some point in their life–do they wait until they have to know or will they be prepared at a younger age.” While Pollak won’t officially move into her new role until Kiplinger finds a replacement for her as an online editor, she’s currently laying the groundwork by putting analytics tools in place. “We have to know the numbers to get a better understanding of what the demographic is responding to. It’s not just ‘Oooh, here’s a shiny new object, let’s go after it.’ I may be the point person but we’ll be disseminating that information to everyone to help them do their job.”last_img read more

The original Echo Show Just 70 today only

first_img Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. Best Buy Originally published on March 6.Update, June 27: Renewed availability, lower price. Removed bonus deal.CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! The Cheapskate Now playing: Watch this: See It Review • The Amazon Echo Show is back and better than before See it Smart Speakers & Displays 2:16 Amazon Echo Show review: Alexa’s new touchscreen needs… $229 $229 See It $229 CNET may get a commission from retail offers.center_img Mentioned Above Amazon Echo Show Second Generation (Sandstone) News • Amazon Echo Show 5 smart display coming in June for $90 Tags Amazon Echo Show Share your voice No, that’s not what Alexa looks like. It’s an example of video calling, which you can do easily on the Amazon Echo Show. Amazon The arrival of new Amazon Echo products means price breaks on older Echo products. Case in point: The Echo Show 5 went on sale earlier this week, and today we have a huge sale on its first-generation predecessor.Today only, in fact, and while supplies last, Woot has the first-generation Amazon Echo Show for $69.99, shipped free for Amazon Prime members. (Everyone else pays $5.) Last time around, back in March, it was $99.99.See it at WootThe Echo Show is Amazon’s Alexa-with-a-screen product. You get all the voice-activated goodness of a smart speaker, but with a lovely 7-inch screen for watching videos, making video calls, checking the feed from your security cameras and so on.It’s not perfect, though, as you’ll learn from reading CNET’s Echo Show review. There’s a second-generation model that’s better looking and better sounding, but it’s currently priced at $229. (It’ll definitely see a discount on Prime Day next month.)Meanwhile, there’s also the new Echo Show 5, which sells for $89.99 — but has a smaller screen and speaker. If you want a bigger screen and bigger sound, the original Show is a tempting buy at this price.Your thoughts?Read more: Build your own Echo Show on the cheap 10 Comments $229 Crutchfield Dell Amazon Preview • Amazon gives Echo Show sequel sleeker looks and better sound See Itlast_img read more

Hyundai Xcent Launched In India Price Feature Details

first_imgHyundai’s much anticipated Xcent sedan launched in India with price tag starting at 4.66 lakh (ex-showroom Delhi).The Xcent, which made its first appearance at the recently concluded Delhi Auto Expo, is a sub-4 metre compact sedan and is offered in both petrol and diesel variants in India. It is the company’s first offering in this segment and will challenge India’s best selling cars like Honda Amaze, Maruti Swift Dzire and the upcoming Ford Figo Concept car.The bookings for the new Xcent will start from Wednesday.Built on the Hyundai’s Grand i10 hatchback, the Xcent share similarities with its small car Grand i10 and reaches Indian market in three trims- Base, S and SX. The sedan comes with slew of features like steering-mounted audio, rear AC vents, 1GB hard drive for the 2-DIN music system, push-button start, electric rear view mirrors, Bluetooth controls and a cooled glove-box.On the safety front, the new Xcent offers standard dual front airbags on the SX trim and ABS option in S and SX variants.Under the hood, the petrol variant of the car comes with the same 1.2-litre kappa 2 motor, which powers the Grand i10 hatchback and the diesel model is powered by 1.1-litre diesel engine. These engines are mated to a 5 speed manual transmission.While the Base trim petrol is priced at  4.66 lakh, the diesel comes with a price tag of  5.56 lakh. The S petrol costs  5.32 lakh and the S(O) petrol is priced at  5.57 lakh.The top SX petrol variant comes at a price point of  6.22 lakh and SX diesel costs  7.13 lakh .The SX (O) petrol variant is available at  6.47 lakh ,while the diesel is priced at  7.38 lakh .The pricelist of the Hyundai Xcent (ex-showroom Delhi):Petrol VariantsXcent Base model : 4.66 lakhXcent S : 5.32 lakhXcent S (O) : 5.57 lakhXcent SX : 6.22 lakhXcent SX (O) : 6.47 lakhAutomatic VariantsXcent Petrol S (O) : 6.28 lakhXcent Petrol SX (O) : 7.19 lakhDiesel VariantsXcent Base model : 5.56 lakhXcent S : 6.23 lakhXcent S (O) : 6.48 lakhXcent SX : 7.13 lakhXcent SX (O) : 7.38 lakhlast_img read more

Thailand freezes ousted Yinglucks bank accounts

first_imgFormer Thai prime minister Yingluck Shinawatra greets her supporters as she leaves the Supreme Court in Bangkok on July 21, 2017. AFPThai authorities have frozen seven bank accounts belonging to ex-premier Yingluck Shinawatra over a $1 billion fine she faces for her administration’s controversial rice subsidy scheme, her lawyer said Tuesday.The move is seen as unprecedented because it financially sanctions an elected leader for a government policy and it is the latest in a barrage of legal battles she has had to fight since she was booted from office.Thailand’s first female prime minister, whose government was toppled in a 2014 coup, is already facing up to a decade in jail for allegedly failing to stop graft in the subsidy programme that targeted her party’s rural farming base.She was also retroactively impeached soon after the coup, a move that banned her from politics for five years.Yingluck’s legal team had petitioned for an injunction against the $1 billion fine—which dwarfs the roughly $18 million she has in publicly declared assets.But the Finance Ministry said Monday it was moving ahead with the order and planned to seize at least 12 accounts belonging to the embattled politician as an initial measure.Yingluck’s lawyer confirmed Tuesday that at least seven accounts had now been locked.“Bangkok Bank notified us that seven of her bank accounts have been frozen and cannot carry out any transactions,” Noppadon Laowthong told AFP.Yingluck, whose supporters have accused the junta of launching a political witch-hunt against her since seizing power, turned to Twitter to insist on her innocence.“I am ready to prove my innocence and that I have not done anything wrong in my closing statement on 1 August,” she wrote in reference to the final stage of her criminal negligence trial over the rice scheme.The verdict in that trial is due to be announced on August 25.Analysts say the junta and its establishment allies are bent on crushing the political machine led by Yingluck and her billionaire brother Thaksin Shinawatra, who was also ousted in a 2006 coup.The siblings are beloved in Thailand’s poor northeast but loathed by Bangkok’s traditional elite, who keep knocking down their governments with coups and court rulings.Under Yingluck’s flagship rice-pledging scheme the government bought paddy at nearly twice the market rate.It cemented her popularity among many farmers but led to huge stockpiles of unsold rice and cost Thailand its spot as the world’s leading rice exporter.Critics blasted the scheme as the latest graft-riddled populist handout by the Shinawatra camp, which has won every national election since 2001.The junta claims the policy cost Thailand around $8 billion in lost revenue.The subsidy scheme helped galvanise elite-backed protests in Bangkok that paved the way for the 2014 coup.last_img read more

Suu Kyi likens Rohingya issue to Kashmir

first_imgAung San Suu Kyi. Photo: AFPFacing the problem of Rohingya Muslims, Myanmar’s State Counsellor Aung San Suu Kyi on Thursday likened the issue to Kashmir and said that there is the trouble of sifting terrorists from innocent citizens.Suu Kyi told the media here that there was a need to differentiate between terrorists and innocent people and India was well versed with it, as it had been tackling the issue in Kashmir.“You in India will be very well versed in this. Because (there is) a large Muslim community in India and in places like Kashmir, you had this trouble of sorting out the terrorists from the innocent citizens and all those who are not involved in the terrorist movement at all. So we have the same problem,” she said.Suu Kyi said the Myanmar government had tried to provide security to all those residing in the country.“We have to take care of our citizens. We have to take care of everybody who is in our country whether or not they are our citizens. It is our duty and we try our best,” she said.Suu Kyi is under mounting international pressure to stop the alleged atrocities against the Rohingyas, who are even denied citizenship in Myanmar.Thousands of Rohingyas are crossing over to Bangladesh—where they are sparingly given refugee status—to escape from the violence in Rakhine state. Media reports quoted the UNHCR spokesperson in Bangladesh as saying that at least 123,000 Rohingyas have crossed over in the past few days.The latest exodus began on August 25, after Rohingya insurgents attacked police posts in Rakhine, leading to a violent offensive by the Myanmar army.India also faces the problem of Rohingyas fleeing into the states bordering Myanmar.Prime Minister Narendra Modi had said after his talks with Suu Kyi on Wednesday that India shared Myanmar’s concerns over the situation in Rakhine state and the loss of lives of security personnel and innocent people in the violence blamed on insurgents from the minority community.Modi hoped that whether in the peace process or resolving a “specific problem”, all stakeholders worked together to find a solution to ensure peace, justice and dignity for all by respecting the unity and territorial integrity of Myanmar.last_img read more

Australia warns more terror attacks likely in Sri Lanka

first_imgSri Lankan soldiers stand guard under the rain at St. Anthony’s Shrine in Colombo on April 25, 2019, following a series of bomb blasts targeting churches and luxury hotels on the Easter Sunday in Sri Lanka. Photo: AFPAustralia on Friday warned more terror attacks were “likely” in Sri Lanka, cautioning citizens against visiting the island nation following the Easter Sunday bombing that claimed 253 lives.“Terrorists are likely to carry out further attacks in Sri Lanka,” the foreign ministry warned in its latest travel advice.“Attacks could be indiscriminate, including in places visited by foreigners,” it said.Canberra advised Australians to “reconsider your need to travel to Sri Lanka”, following similar warnings from Britain, the Netherlands and the United States since the April 21 bombings.The US State Department has warned that terrorist groups “continue plotting” possible attacks, with targets including tourist locations, places of worship and airports.An Australian woman and her 10-year-old daughter were among those killed in the series of bomb blasts that targeted tourists and Christian worshippers.Prime Minister Scott Morrison said that intelligence indicated the attack was carried out by a local group, with support from the Islamic State group.“There were links between this group, and support being provided—including the targets of these attacks—by the Daesh network,” he said.Australian counter-terrorism police would assist Sri Lankan authorities with their investigation and are probing suspected attacker Abdul Lathief Jameel Mohamed’s time living in Melbourne.The Australian Federal Police refused to say whether the 36-year-old was known to them or whether he was radicalised while living in Australia.“As there is an ongoing investigation into the attacks, it would not be appropriate to comment,” a spokesperson said.Tensions remain high in Sri Lanka and a curfew has been put in place across the island, with authorities still in a desperate search for suspects.Authorities on Thursday revised down the death toll by more than 100 to 253, admitting some of the badly mutilated bodies had been erroneously double-counted.last_img read more

IT policy looks to transform Bengal into techproficient welfare society

first_imgKolkata: The Information Technology (IT) policy of the Mamata Banerjee government is aimed at transforming Bengal into a knowledge driven, technologically enabled welfare society, with extensive use of IT for increasing employment opportunities and promoting the state as a preferred investment destination.Chief Minister Mamata Banerjee had formally unveiled the IT policy of the state government on Monday, from the venue of the foundation stone laying ceremony of Silicon Valley IT hub at New Town, which was made available on the website of the state IT&E department on Tuesday.”Our emphasis will be on harnessing emerging technologies to be amongst the top global performers in IT and to spread relevant skillsets in expanding the workplace to areas such as digital marketing, 3D printing, animation, gaming, data analysis, big data and contributing to the electronic value chain. We will forge partnerships for promoting emerging technologies and PPP will be encouraged,” a senior official of the state IT department said.In a significant step to attract the IT companies in the state, the IT department will offer specific fiscal incentives that include 50 percent waiver of property tax for a period of 12 years (as per section 102B of West Bengal Municipal Act 1993) and extra 15 percent Floor Area Ratio (FAR) for IT buildings.”The Incentive Policies offered by the state department of Commerce and Industry and MSME department will be followed mutatis mutandis,” the official maintained.The fiscal incentives assume significance with the Mamata Banerjee government averse to special economic zone (SEZ) status for land to the IT players.”There will be an innovation platform to highlight the achievement of local companies and their cutting-edge research in the field of IT&E will be recognised. We are also coming up with a Centre for Innovation at Bantala, known as Sector VI in the administrative parlance,” the official added.The government is already focusing on creating clusters and hubs on analytics, fintech, animation, hardware etc.last_img read more

This Aromatic Alarm Clock Wakes You Up to the Sweet Smell of

first_img Register Now » Waking up to the earsplitting screech of a traditional alarm clock is a pretty cruddy way to start the day. Incessant beeping doesn’t exactly get you out of bed on the right foot.Channeling your inner drive and entrepreneurial passion, what if you could wake up instead to the motivating aroma of money? Cotton, linen, cash-money winnin’ — the sweet smell of success.Thanks to an 18-year-old French entrepreneur, you can. Guillaume Rolland has created a scent-emitting alarm clock called SensorWake. No lights. No sounds. It triggers our olfactory systems to wake us up.Related: Better Mornings: 7 Innovative Gadgets to Get You Going And, for the business-minded among us, one of the scents he has made available is called “U.S. Dollar.” Wake up and smell the money, honey.The Google Science Fair participant invented the compact essential oil diffuser-clock for the deaf and hearing-impaired — and for people who simply have a tough time waking up to audible alarms. The idea came to him after a conversation with his father, who owns and operates a retirement home.If the bouquet of bucks isn’t enough to shake the sleep from your eyes, maybe the bold aroma of coffee will. That’s the second best-simulated scent on the SensorWake morning menu, if you ask us. There’s also cut grass, rose, fig, mint, peach, toast, chocolate, strawberry and croissant.Related: This Alarm Clock Charges for SnoozesTo operate the patented aromatic alarm, you set your wake-up time, choose a SensorWake recyclable scented cartridge and pop it into the back of the sleek, white plastic-encased alarm clock. When your “alarm” silently goes off, your nose will know — in theory at least.Here’s how it works. Take a whiff:You can set the rousing odors to be diffused for between 30 seconds and one minute at a time. The alarm is designed to perfume the room for up to 10 minutes, giving you ample time to yawn, stretch and smell the wafting a.m. awesome.Whether whiffs of yummy, soothing smells are enough to wake up most people depends on their preferences. Trials Rolland conducted with a range of testers indicate that the odorous alarm is effective, having successfully awoken all of his subjects, including adults, teens, seniors and a deaf individual.   If you want your own SensorWake, you’ll have to hold your nose for a while. Per the alarm clock’s website, Rolland’s gearing up to launch it on Kickstarter later this month.Related: This Alarm Clock App Brings You Wake-Up Calls From Total Strangers 3 min read Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Globalcenter_img Growing a business sometimes requires thinking outside the box. May 19, 2015last_img read more