AFTA markets agents

first_imgAustralian Federation of Travel Agents (AFTA) has unveiled its latest marketing images, urging agents to use the photos which promote the benefits of booking and organising travel with agents.Incorporating the slogan, ‘Without an AFTA travel agent, you’re on your own’, the marketing images focuses on couple retreats and the possible consequence of arranging flights and accommodation online. The ‘Before… Afta’ theme depicts a couple on their honeymoon disappointed by the hotel they booked alone, compared to the ‘Afta travel agent’ experience which has them enjoying their romantic holiday. The images and slogan collaborate to “highlight the point that booking through an AFTA travel agent will ensure that your travel needs are met”, an AFTA statement read.Images can used for marketing purposes after submitting a request form located on the AFTA website. Source = e-Travel Blackboard: N.Jlast_img read more