Qantas pushes for LATAM venture

first_imgQantas also partnering with NSW Government for marketing campaign. Qantas Airways is examining the possibilities of enhancing its partnership with LATAM Airlines.Qantas currently has a code-sharing agreement with LATAM and is exploring the potential of a joint venture with the South American airline, The Australian reported.“It would be great but we would have to work out what is the art of the possible,” Qantas International chief executive Simon Hickey said.There may be regulatory difficulties following the merger between LAN and TAM to form LATAM.The Australian carrier is also expecting a strong boost once code-share partner American Airlines completes its merger with US Airways, creating the world’s largest airline.In relates news, Qantas and the NSW Government signed a AU$30 million, three-year partnership to help promote Sydney and regional NSW on a global level.“We will be aggressively targeting big spending leisure and business travellers from overseas which will be a boon for our hotels, restaurants and retail sector,” NSW Premier Barry O’Farrell said.Qantas and Destination NSW will match each other, dollar for dollar, creating inbound and domestic marketing campaigns and key events with a strong digital focus.“It’s great to see our national airline, based in Sydney and with a strong intrastate regional network, focusing more of their tourism spend in New South Wales,” Tourism Industry Council NSW general manager Andrew Jefferies said.Source = e-Travel Blackboard: P.T.last_img

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